Defining Your Organizational Structure

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By Chris Sturk ? ?? 04/02/2012

Outlining the functions of your organization paints a clear portrait of how your employees operate. This focuses them, directs their actions, and dictates whom they report to.

In today?s digital publishing environment, defined links between employees, content, and the audiences they serve are all needed.

Our organigraph, pictured below, presents a dynamic way of managing information so it reaches the audience through an appealing, multiplatform strategy.

Any digital publishers using a static organizational chart should rethink their approach. Today, digital publishing is full of motion. New trends develop quickly; some will be valuable to your organization while others won?t. Focusing on your company?s structure, and keeping your audience top of mind, will help you determine the best trends to consider.

Three major advantages of using an organigraph to document your business? structure include:

-Creating opportunities for recycling and reusing content

-Displaying areas for fostering beneficial relationships with customers and marketing partners.

-Presenting cumulative data at the publisher?s fingertips, so content and product creation is guided.

Try using this tool create a more dynamic workflow within your publishing business.

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