SurveyMonkey Acquires MarketTools? Zoomerang, ZoomPanel, and TrueSample via TPG Capital

Question: How do you acquire your biggest rival if you don't have the cash? Answer: Partner with a private equity firm. SurveyMonkey has done just that,?buying MarketTools'?products?Zoomerang, ZoomPanel, and TrueSample?through a partnership with TPG Capital. The deal gives MarketTools' other businesses and a minority stake in SurveyMonkey to TPG, while SurveyMonkey gets the 3 products and their 1.7 million survey users, 2.5 million panel respondents, and technology to weed out false responses. The playfully named SurveyMonkey will gain legitimacy from the acquisition, as 80% of the Fortune 500 are MarketTools clients.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/CDWyXPRDtRg/

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